Over 90% of the world's chocolate is produced from inferior tasting cocoa beans. Of the rest, most is grown for maximum profit, bulk-roasted for maximum profit and has additives to ensure maximum shelf-life. The result is often called fine Belgian chocolate or French luxury chocolate - it's good, but it lacks many of the flavours possible if the cocoa is carefully crafted.
Seniman Kakao’s core mission is to reinvigorate the Malaysian cacao industry and bring quality Malaysian chocolate to the world.
Most producers are exploited, ours are paid according to the quality of cacao they supply us and about 300% the market rates, which makes it truly sustainable and competitive with palm oil. Growth in the Malaysian cacao industry can help prevent Malaysia’s economic reliance on palm oil and is environmentally more sustainable.